Definition: SEO stands for search engine optimization. This is the craft of rating high on the unpaid portion of a search engine, also known as organic listings.

How Search Works:

Now that you have a compassionate of the fundamentals of SEO, I’m going to have a closer look at some of its components. While Google holds its search algorithm reasonably well, and not all of the more than 200 deciding variables are available, Backlinko did a fantastic job of gathering as many of them as possible into one big list. But I need to get one thing straight first. SEO force has two sides, and you need to pick yours right now.